byMeichi is the brainchild of Malaysian fashion designer Meichi Phoon. Equipped with the art of precise tailoring and an eye for creating practical yet trendy pieces, Meichi started her own ready-to-wear line in 2009.
Since 2013, Meichi started designing customised pieces upon request; each masterpiece is thoughtfully designed and sewn with its proud owner’s personal story and style in mind.
Versatility and practicality are two common traits found in Meichi’s design style. Meichi designs with a keen eye to subtle detail and philosophy of creating a timeless and elegant design while encapsulating authenticity in the wearer.